Eugene Ray, designer and creative director of Como Silks.
Based between Lugano and Italy, we sell luxury accessories in fashion to the jet set buyers of Italian fashion. Shop Italian fashion
I grew up in a 450 yr old house in rural England on the borders of Oxfordshire & Buckinghamshire which I regarded as a paradise and place to reflect and design.
That all changed one day back in 2003 when I saw a documentary that ultimately changed the course of my life, it was literally in that moment, there and then, i realised only one more place could rival the beauty and history I had thus far experienced.
That place was....ITALY
On arriving in Milan in 2004 I designed luxury mens and womenswear for large fashion houses and for a number of years had some amazing successes working for Versace in Milan with Donatella, and also some triumphant failures trying to nurture my own brand through a recession hit Italy in 2008.
It was about then I decided a change of pace and something fresh was long overdue, and at the same time and I wanted to get back to my rural roots, so in 2011 after a few more years struggling in a beaten down and bruised Milano, I finally packed up my bags and headed for Lake Como at the foot of the Alps in Italy, where i knew Gianni Versace had a weekend house to feel free and relax.
I WANTED TO REMAIN TIED TO ART, FASHION & DESIGN & HAD A FEELING LAKE COMO'S ROOTS AND HERITAGE HELD THE KEY.
When I first arrived in Como I was Creative Director re-designing a brand for friend and logistics Entrepreneur Geoffrey Barton when off the cuff one day we went to visit silk suppliers locally in Como for him to explore new avenues for his business.
It was like a lighting bolt, why had I stayed out of the fashion for those few years? The colours, textures, fabrics, the people, it all felt like home and I felt rested, refreshed, and ready to get back into it the fray.
In the next few days I went back and met the owner of the factory, he told me he was producing for the likes of Gucci and Burberry and many other top fashion houses, we got on famously talking about the amazing history of silk in Como and the beauty in detail, the quality of the pieces they produce being the best in the world, hands down.
EVERYTHING IS DONE IN HOUSE, SPINNING THE SILK FROM RAW, FINE WEAVING, DYE PROCESS AND PRINTING. ITS ALL UNDER ONE ROOF AND ONLY A FEW HUNDRED METERS FROM LAKE COMO ITSELF.
I HAD FOUND A TRUE PIECE OF ITALIAN HERITAGE.
After years of development, planning and refining I am immensely proud to have launched Como Silks as its own brand in collaboration with the best silk supplier in the world, Pentagono Seta.
The team and I have designed a collection with a core heritage of Lake Como, from the colours of the opulent villas and their rich fabrics to the natural mountains and trees on the shores, the reflections in the lakes still waters.
EVERY TIME I DESIGN I HAVE A MANTRA, EVERY PIECE MUST BREATH, HAVE AUTHENTIC ROOTS, BECOME A PART OF YOU.
The team and I love feedback and read absolutely everything, please write to myself or one the brilliant people that make up Como Silks family at one of our multiple offices in Lugano Switzerland, Lake Como or Barcelona.
for me Att. Eugene.
Its all about the Love,